Euehun Lee

43 papers and 1.1k indexed citations i.

Euehun Lee has authored 43 papers that have received a total of 1.1k indexed citations. This includes 20 papers in Marketing, 15 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Euehun Lee is often cited by papers focused on Consumer Retail Behavior Studies (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in South Korea, United States and Thailand. Euehun Lee's co-authors include George P. Moschis, Anil Mathur, Seongcheol Kim, Karen M. Gibler and Changi Nam and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science