Andrew E. Wilson
About
Andrew E. Wilson has authored 8 papers that have received a total of 402 indexed citations.
This includes 5 papers in Marketing, 4 papers in Management Science and Operations Research and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation Diffusion and Forecasting (2 papers) and Digital Marketing and Social Media (2 papers). Andrew E. Wilson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation Diffusion and Forecasting (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Andrew E. Wilson's co-authors include Peter R. Darke, Michael K. Brady, Kelly Cowart, Gavin L. Fox and Larry C. Giunipero and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Ethics and Journal of the Academy of Marketing Science
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