Kelly Cowart
About
Kelly Cowart has authored 15 papers that have received a total of 508 indexed citations.
This includes 12 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Innovation Diffusion and Forecasting (2 papers) and Media, Gender, and Advertising (2 papers). Kelly Cowart is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Innovation Diffusion and Forecasting (2 papers) and Media, Gender, and Advertising (2 papers) and collaborates with scholars based in United States, Canada and France. Kelly Cowart's co-authors include Andrew E. Wilson, Michael K. Brady, Gavin L. Fox, Elyria Kemp and Kevin Lehnert and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Information & Management
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