Kevin Lehnert
About
Kevin Lehnert has authored 24 papers that have received a total of 535 indexed citations.
This includes 9 papers in Sociology and Political Science, 9 papers in Strategy and Management and 9 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), International Business and FDI (5 papers) and Digital Marketing and Social Media (4 papers). Kevin Lehnert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), International Business and FDI (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, Belgium and Colombia. Kevin Lehnert's co-authors include Nitish Singh, Carol M. Sánchez, Brian D. Till, Morris Kalliny and Hongxin Zhao and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising
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