Andrew Kuo
About
Andrew Kuo has authored 7 papers that have received a total of 300 indexed citations.
This includes 4 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Behavioral Health and Interventions (3 papers) and Media Influence and Health (3 papers). Andrew Kuo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Behavioral Health and Interventions (3 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in United States and United Kingdom. Andrew Kuo's co-authors include Dan Hamilton Rice, Richard J. Lutz, Chris Janiszewski and Nader T. Tavassoli and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Consumer Psychology
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