Richard J. Lutz
About
Richard J. Lutz has authored 66 papers that have received a total of 7.1k indexed citations.
This includes 40 papers in Marketing, 21 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (17 papers) and Marketing and Advertising Strategies (7 papers). Richard J. Lutz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (17 papers) and Marketing and Advertising Strategies (7 papers) and collaborates with scholars based in United States, Hong Kong and Canada. Richard J. Lutz's co-authors include Noël Capon, James R. Bettman, Scott MacKenzie, George E. Belch and Kathy A. Lutz and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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