Noël Capon

59 papers and 3.2k indexed citations i.

Noël Capon has authored 59 papers that have received a total of 3.2k indexed citations. This includes 15 papers in Marketing, 7 papers in Strategy and Management and 7 papers in Management Science and Operations Research. The topics of these papers are Marketing and Advertising Strategies (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Noël Capon is often cited by papers focused on Marketing and Advertising Strategies (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, Australia and Hong Kong. Noël Capon's co-authors include James M. Hulbert, John U. Farley, Richard J. Lutz, Deanna Kuhn and James R. Bettman and has published in prestigious journals such as Academy of Management Review, Journal of Marketing and Strategic Management Journal