Andrew T. Stephen

70 papers and 5.3k indexed citations i.

Andrew T. Stephen has authored 70 papers that have received a total of 5.3k indexed citations. This includes 51 papers in Sociology and Political Science, 34 papers in Marketing and 16 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (45 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Technology Adoption and User Behaviour (16 papers). Andrew T. Stephen is often cited by papers focused on Digital Marketing and Social Media (45 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Technology Adoption and User Behaviour (16 papers) and collaborates with scholars based in United States, United Kingdom and France. Andrew T. Stephen's co-authors include Yakov Bart, Olivier Toubia, Jeff Galak, Donald R. Lehmann and Yuchi Zhang and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.