Andy Wei Hao
About
Andy Wei Hao has authored 20 papers that have received a total of 1.0k indexed citations.
This includes 10 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (5 papers). Andy Wei Hao is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, China and Canada. Andy Wei Hao's co-authors include Justin Paul, Michael Y. Hu, Chiquan Guo and Shichun Xu and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and International Business Review
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