Anish Yousaf
About
Anish Yousaf has authored 30 papers that have received a total of 590 indexed citations.
This includes 23 papers in Sociology and Political Science, 13 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Anish Yousaf is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in India, United Kingdom and United Arab Emirates. Anish Yousaf's co-authors include Abhishek Mishra, Insha Amin, Makhmoor Bashir, Anil Gupta and Nedra Bahri-Ammari and has published in prestigious journals such as Journal of Business Research, Information & Management and International Journal of Hospitality Management
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