Anita Rao
About
Anita Rao has authored 22 papers that have received a total of 212 indexed citations.
This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (9 papers), Digital Platforms and Economics (6 papers) and Media Influence and Politics (4 papers). Anita Rao is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Digital Platforms and Economics (6 papers) and Media Influence and Politics (4 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Anita Rao's co-authors include Navdeep S. Sahni, Anja Lambrecht, Avi Goldfarb, Song Yao and Anindya Ghose and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Marketing Letters
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Saleha Jamal are about Top journals papers by J. Lizarazo are published in Top journals papers by Andrew W. Mullineux are published in Top journals papers by Xiaojie Li are published in Top fields papers by Mi‐Woo Lee are about Top countries impacted by papers by Alfred Uhl Top fields papers by Dírcea Rodrigues are about Top fields papers by Georg Sebastian Hönes are about