Anna Zarkada

8 papers and 240 indexed citations i.

Anna Zarkada has authored 8 papers that have received a total of 240 indexed citations. This includes 6 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Customer Service Quality and Loyalty (3 papers). Anna Zarkada is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Greece, Pakistan and Malaysia. Anna Zarkada's co-authors include Muhammad Kashif, T. Ramayah and George G. Panigyrakis and has published in prestigious journals such as Personnel Review, International Journal of Bank Marketing and Total Quality Management & Business Excellence