Anne W. Mägi

5 papers and 698 indexed citations i.

Anne W. Mägi has authored 5 papers that have received a total of 698 indexed citations. This includes 5 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Customer Service Quality and Loyalty (3 papers). Anne W. Mägi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States, Sweden and China. Anne W. Mägi's co-authors include Claes‐Robert Julander, Michael D. Guiry, Richard J. Lutz and Lars Bergkvist and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Journal of Retailing and Consumer Services