Annie Chen

43 papers and 1.2k indexed citations i.

Annie Chen has authored 43 papers that have received a total of 1.2k indexed citations. This includes 32 papers in Marketing, 24 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (16 papers) and Diverse Aspects of Tourism Research (12 papers). Annie Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (16 papers) and Diverse Aspects of Tourism Research (12 papers) and collaborates with scholars based in United Kingdom, Taiwan and Hong Kong. Annie Chen's co-authors include Norman Peng, Kuang‐Peng Hung, Jehn‐Yih Wong, Chris Hackley and Bradley R. Barnes and has published in prestigious journals such as Annals of Tourism Research, Industrial Marketing Management and International Journal of Hospitality Management