Kuang‐Peng Hung
About
Kuang‐Peng Hung has authored 36 papers that have received a total of 1.5k indexed citations.
This includes 18 papers in Marketing, 17 papers in Sociology and Political Science and 10 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Diverse Aspects of Tourism Research (10 papers) and Digital Marketing and Social Media (10 papers). Kuang‐Peng Hung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Diverse Aspects of Tourism Research (10 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in Taiwan, United Kingdom and China. Kuang‐Peng Hung's co-authors include Norman Peng, Annie Chen, Yun‐Hwa Chiang, Chin‐Tsai Lin and Chris Hackley and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Industrial Marketing Management
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