Anshul Verma

9 papers and 304 indexed citations i.

Anshul Verma has authored 9 papers that have received a total of 304 indexed citations. This includes 6 papers in Marketing, 2 papers in Strategy and Management and 2 papers in Accounting. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (3 papers). Anshul Verma is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in India. Anshul Verma's co-authors include Saumya Dixit and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Brand Management and Journal of Management Spirituality & Religion