Saumya Dixit
About
Saumya Dixit has authored 13 papers that have received a total of 258 indexed citations.
This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (4 papers). Saumya Dixit is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in India. Saumya Dixit's co-authors include Arpita Khare, Anshul Verma, Subhro Sarkar, Manu Jain and Debahuti Mishra and has published in prestigious journals such as Resources Conservation and Recycling, Journal of Retailing and Consumer Services and Journal of Brand Management
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