Anu Raijas

11 papers and 224 indexed citations i.

Anu Raijas has authored 11 papers that have received a total of 224 indexed citations. This includes 6 papers in Marketing, 6 papers in Economics and Econometrics and 3 papers in Finance. The topics of these papers are Consumer Market Behavior and Pricing (5 papers), Financial Literacy, Pension, Retirement Analysis (3 papers) and Consumer Retail Behavior Studies (3 papers). Anu Raijas is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Financial Literacy, Pension, Retirement Analysis (3 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in Finland. Anu Raijas's co-authors include Virpi Kristiina Tuunainen, Outi Uusitalo, Jarno Tuominen and Mia Hakovirta and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Economic Psychology and Journal of Product & Brand Management