Outi Uusitalo
About
Outi Uusitalo has authored 32 papers that have received a total of 847 indexed citations.
This includes 17 papers in Marketing, 9 papers in Economics and Econometrics and 8 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers). Outi Uusitalo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Finland, United States and United Kingdom. Outi Uusitalo's co-authors include Juha Munnukka, Sohail Kamran, Tuomo Takala, Marita Vos and Ruby Roy Dholakia and has published in prestigious journals such as Journal of Business Ethics, International Journal of Hospitality Management and European Journal of Marketing
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Karin Ellen Veldkamp are co-authored with Top authors papers by Snezana M. Serbula are co-authored with Top fields papers by Shirley Fisher are about Top authors papers by Jennifer Knopp‐Sihota are co-authored with Top authors papers by Hamed Asgari are co-authored with Top fields papers by Boqiao Fu are about Top journals papers by Bob Crabtree are published in Top authors papers by Geoff Pollott are co-authored with