Juha Munnukka

31 papers and 1.2k indexed citations i.

Juha Munnukka has authored 31 papers that have received a total of 1.2k indexed citations. This includes 18 papers in Sociology and Political Science, 18 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Juha Munnukka is often cited by papers focused on Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in Finland, United States and Germany. Juha Munnukka's co-authors include Outi Uusitalo, Devdeep Maity, Heikki Karjaluoto, Vilma Luoma‐aho and Hanna Reinikainen and has published in prestigious journals such as Computers in Human Behavior, Industrial Marketing Management and Journal of Retailing and Consumer Services