Anuja Shukla
About
Anuja Shukla has authored 17 papers that have received a total of 353 indexed citations.
This includes 8 papers in Sociology and Political Science, 6 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Retail Behavior Studies (3 papers). Anuja Shukla is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in India, United Kingdom and Qatar. Anuja Shukla's co-authors include Anubhav Mishra, Yogesh K. Dwivedi, Nripendra P. Rana, Sujeet Kumar Sharma and Ruchı Tıwarı and has published in prestigious journals such as International Journal of Information Management, Psychology and Marketing and Journal of Retailing and Consumer Services
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