Aparna Sundar
About
Aparna Sundar has authored 25 papers that have received a total of 537 indexed citations.
This includes 11 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Behavioral Health and Interventions (5 papers) and Language, Metaphor, and Cognition (3 papers). Aparna Sundar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Behavioral Health and Interventions (5 papers) and Language, Metaphor, and Cognition (3 papers) and collaborates with scholars based in United States, Canada and India. Aparna Sundar's co-authors include Frank R. Kardes, Scott A. Wright, Theodore J. Noseworthy, James J. Kellaris and José Mauro da Costa Hernandez and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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