Archana Kumar
About
Archana Kumar has authored 39 papers that have received a total of 1.1k indexed citations.
This includes 14 papers in Public Health, Environmental and Occupational Health, 14 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovations in Medical Education (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Retail Behavior Studies (9 papers). Archana Kumar is often cited by papers focused on Innovations in Medical Education (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in Bahrain, United States and India. Archana Kumar's co-authors include Youn‐Kyung Kim, Abdel Halim Salem, Maheshkumar Kuppusamy, Mohamed Hany Shehata and Ahmed Ansari and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Travel Research
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