Youn‐Kyung Kim
About
Youn‐Kyung Kim has authored 101 papers that have received a total of 3.5k indexed citations.
This includes 75 papers in Marketing, 32 papers in Organizational Behavior and Human Resource Management and 29 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (62 papers), Consumer Retail Behavior Studies (47 papers) and Customer Service Quality and Loyalty (32 papers). Youn‐Kyung Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (62 papers), Consumer Retail Behavior Studies (47 papers) and Customer Service Quality and Loyalty (32 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Youn‐Kyung Kim's co-authors include Christina Soyoung Song, Archana Kumar, Hyejune Park, Min‐Young Lee and Chung‐Wha Ki and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior
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