Hyejune Park

22 papers and 653 indexed citations i.

Hyejune Park has authored 22 papers that have received a total of 653 indexed citations. This includes 20 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (7 papers). Hyejune Park is often cited by papers focused on Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States and South Korea. Hyejune Park's co-authors include Youn‐Kyung Kim, Cosette M. Armstrong, Vertica Bhardwaj, Seeun Kim and Min‐Young Lee and has published in prestigious journals such as Sustainability, Journal of Retailing and Consumer Services and International Journal of Consumer Studies