Aron O’Cass
About
Aron O’Cass has authored 135 papers that have received a total of 9.8k indexed citations.
This includes 82 papers in Marketing, 55 papers in Organizational Behavior and Human Resource Management and 48 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (55 papers), Customer Service Quality and Loyalty (55 papers) and Digital Marketing and Social Media (39 papers). Aron O’Cass is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (55 papers), Customer Service Quality and Loyalty (55 papers) and Digital Marketing and Social Media (39 papers) and collaborates with scholars based in Australia, United Kingdom and United States. Aron O’Cass's co-authors include Liem Viet Ngo, Phyra Sok, Debra Grace, Vida Siahtiri and Jamie Carlson and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Product Innovation Management
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