Ashish Gupta

36 papers and 347 indexed citations i.

Ashish Gupta has authored 36 papers that have received a total of 347 indexed citations. This includes 14 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Retail Behavior Studies (8 papers). Ashish Gupta is often cited by papers focused on Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (12 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in India, Jordan and Saudi Arabia. Ashish Gupta's co-authors include Shivendra Kumar Pandey, Anushree Tandon, Rajendra Prasad Sharma, Dheeraj Sharma and Vinod Kumar Singh and has published in prestigious journals such as Frontiers in Microbiology, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.