Asif Ali Safeer

28 papers and 301 indexed citations i.

Asif Ali Safeer has authored 28 papers that have received a total of 301 indexed citations. This includes 21 papers in Sociology and Political Science, 17 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Customer Service Quality and Loyalty (8 papers). Asif Ali Safeer is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in China, Pakistan and Vietnam. Asif Ali Safeer's co-authors include Muhammad Abrar, Yuanqiong He, Sajjad Ahmad Baig, Atta Ullah and Hancheng Liu and has published in prestigious journals such as Frontiers in Psychology, Technological Forecasting and Social Change and Management Decision.