Atefeh Yazdanparast

36 papers and 676 indexed citations i.

Atefeh Yazdanparast has authored 36 papers that have received a total of 676 indexed citations. This includes 20 papers in Marketing, 17 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers). Atefeh Yazdanparast is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, United Kingdom and United Arab Emirates. Atefeh Yazdanparast's co-authors include Nancy Spears, Mohammadali Zolfagharian, Ila Manuj, Yasser Alhenawi and Gina A. Tran and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing.