Nancy Spears

52 papers and 2.0k indexed citations i.

Nancy Spears has authored 52 papers that have received a total of 2.0k indexed citations. This includes 37 papers in Marketing, 19 papers in Sociology and Political Science and 12 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (12 papers) and Consumer Retail Behavior Studies (10 papers). Nancy Spears is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (12 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States, Latvia and China. Nancy Spears's co-authors include Seth Ketron, Atefeh Yazdanparast, Clinton Amos, Richard Germain and Eric Van Steenburg and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Consumer Psychology