Aurélie Merle
About
Aurélie Merle has authored 18 papers that have received a total of 391 indexed citations.
This includes 14 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Tourism, Leisure and Hospitality Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Wine Industry and Tourism (5 papers) and Consumer Retail Behavior Studies (5 papers). Aurélie Merle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Wine Industry and Tourism (5 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in France and Canada. Aurélie Merle's co-authors include Élyette Roux, Carolina Werle, David Gotteland, Jean‐Louis Chandon and Sylvain Sénécal and has published in prestigious journals such as Journal of Business Research, Production and Operations Management and International Journal of Electronic Commerce
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