Babu John Mariadoss
About
Babu John Mariadoss has authored 29 papers that have received a total of 1.0k indexed citations.
This includes 15 papers in Strategy and Management, 15 papers in Organizational Behavior and Human Resource Management and 14 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Innovation and Knowledge Management (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Babu John Mariadoss is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Innovation and Knowledge Management (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, Belgium and China. Babu John Mariadoss's co-authors include Jean L. Johnson, Nadia Pomirleanu, Raj Echambadi, John B. Cullen and Na Su and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and MIS Quarterly.
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