Barbara B. Stern

87 papers and 4.2k indexed citations i.

Barbara B. Stern has authored 87 papers that have received a total of 4.2k indexed citations. This includes 48 papers in Marketing, 40 papers in Gender Studies and 13 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (44 papers), Media, Gender, and Advertising (36 papers) and Media Influence and Health (8 papers). Barbara B. Stern is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (44 papers), Media, Gender, and Advertising (36 papers) and Media Influence and Health (8 papers) and collaborates with scholars based in United States, The Netherlands and Australia. Barbara B. Stern's co-authors include Cristel Antonia Russell, Elizabeth C. Hirschman, Benny Barak, Stephen J. Gould and Marla Royne Stafford and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science