Barbara Caemmerer
About
Barbara Caemmerer has authored 24 papers that have received a total of 350 indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 11 papers in Marketing and 8 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Franchising Strategies and Performance (4 papers) and Consumer Retail Behavior Studies (4 papers). Barbara Caemmerer is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Franchising Strategies and Performance (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in France, United Kingdom and Australia. Barbara Caemmerer's co-authors include Heiner Evanschitzky, Niki Hynes, Valentina Stan, Jay Prakash Mulki and Alan Wilson and has published in prestigious journals such as Journal of Business Research, International Journal of Operations & Production Management and Journal of Retailing and Consumer Services
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