Heiner Evanschitzky

83 papers and 4.5k indexed citations i.

Heiner Evanschitzky has authored 83 papers that have received a total of 4.5k indexed citations. This includes 47 papers in Marketing, 46 papers in Organizational Behavior and Human Resource Management and 25 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (42 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Consumer Retail Behavior Studies (22 papers). Heiner Evanschitzky is often cited by papers focused on Customer Service Quality and Loyalty (42 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Consumer Retail Behavior Studies (22 papers) and collaborates with scholars based in United Kingdom, Germany and United States. Heiner Evanschitzky's co-authors include Markus Blut, Florian von Wangenheim, David M. Woisetschläger, Verena Vogel and Arun Sharma and has published in prestigious journals such as Journal of Marketing, Journal of Management and Journal of Business Research.