David M. Woisetschläger

35 papers and 1.4k indexed citations i.

David M. Woisetschläger has authored 35 papers that have received a total of 1.4k indexed citations. This includes 23 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (6 papers). David M. Woisetschläger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Germany, United Kingdom and United States. David M. Woisetschläger's co-authors include Christof Backhaus, Heiner Evanschitzky, Markus Blut, Barbara Seegebarth and Hannes Gurzki and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.