Christof Backhaus

About

Christof Backhaus is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Christof Backhaus has authored 25 papers receiving a total of 955 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Strategy and Management and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Christof Backhaus’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (4 papers). Christof Backhaus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (4 papers). Christof Backhaus collaborates with scholars based in Germany, United Kingdom and United States. Christof Backhaus's co-authors include David M. Woisetschläger, Markus Blut, Dieter Ahlert, Heiner Evanschitzky and Carmen‐Maria Albrecht and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Christof Backhaus

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Christof Backhaus. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Christof Backhaus may publish in the future.

Countries citing papers authored by Christof Backhaus

Since Specialization

Citations

This map shows the geographic impact of Christof Backhaus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christof Backhaus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christof Backhaus more than expected).

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