Markus Blut

54 papers and 3.0k indexed citations i.

Markus Blut has authored 54 papers that have received a total of 3.0k indexed citations. This includes 35 papers in Organizational Behavior and Human Resource Management, 31 papers in Marketing and 25 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (34 papers), Digital Marketing and Social Media (22 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers). Markus Blut is often cited by papers focused on Customer Service Quality and Loyalty (34 papers), Digital Marketing and Social Media (22 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers) and collaborates with scholars based in United Kingdom, Germany and United States. Markus Blut's co-authors include Christian Brock, Heiner Evanschitzky, Christof Backhaus, David M. Woisetschläger and Klaus Schoefer and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Product Innovation Management