Christian Brock
About
Christian Brock has authored 26 papers that have received a total of 1.3k indexed citations.
This includes 15 papers in Marketing, 14 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (11 papers) and Technology Adoption and User Behaviour (8 papers). Christian Brock is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (11 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Germany, United Kingdom and United States. Christian Brock's co-authors include Markus Blut, Heiner Evanschitzky, Marco Hubert, Nancy V. Wünderlich and Peter Kenning and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Product Innovation Management and Journal of Retailing
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