Peter Kenning
About
Peter Kenning has authored 92 papers that have received a total of 2.4k indexed citations.
This includes 37 papers in Marketing, 25 papers in Cognitive Neuroscience and 23 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Neural and Behavioral Psychology Studies (17 papers) and Customer Service Quality and Loyalty (11 papers). Peter Kenning is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Neural and Behavioral Psychology Studies (17 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Germany, United States and Switzerland. Peter Kenning's co-authors include Hilke Plaßmann, René Riedl, Marco Hubert, Bernd Weber and Mirja Hubert and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Business Research and Neuroreport
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