Barbara Seegebarth
About
Barbara Seegebarth has authored 20 papers that have received a total of 743 indexed citations.
This includes 15 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Environmental Sustainability in Business (8 papers) and Digital Marketing and Social Media (4 papers). Barbara Seegebarth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Environmental Sustainability in Business (8 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Germany, Denmark and New Zealand. Barbara Seegebarth's co-authors include Ingo Balderjahn, Mathias Peyer, Klaus–Peter Wiedmann, Nadine Hennigs and David M. Woisetschläger and has published in prestigious journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Business Research
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