Nadine Hennigs

35 papers and 2.2k indexed citations i.

Nadine Hennigs has authored 35 papers that have received a total of 2.2k indexed citations. This includes 24 papers in Marketing, 16 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (10 papers). Nadine Hennigs is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Germany, Italy and United States. Nadine Hennigs's co-authors include Klaus–Peter Wiedmann, Christiane Klarmann, Stefan Behrens, Steffen Schmidt and Sascha Langner and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Consumer Marketing