Hannes Gurzki

4 papers and 266 indexed citations i.

Hannes Gurzki has authored 4 papers that have received a total of 266 indexed citations. This includes 4 papers in Marketing, 1 paper in Clinical Psychology and 1 paper in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Art History and Market Analysis (1 paper) and Consumer Market Behavior and Pricing (1 paper). Hannes Gurzki is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Art History and Market Analysis (1 paper) and Consumer Market Behavior and Pricing (1 paper) and collaborates with scholars based in Germany. Hannes Gurzki's co-authors include David M. Woisetschläger and Christof Backhaus and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing