Barbara E. Kahn
About
Barbara E. Kahn has authored 91 papers that have received a total of 8.5k indexed citations.
This includes 55 papers in Marketing, 19 papers in Economics and Econometrics and 18 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Market Behavior and Pricing (29 papers) and Consumer Retail Behavior Studies (29 papers). Barbara E. Kahn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Market Behavior and Pricing (29 papers) and Consumer Retail Behavior Studies (29 papers) and collaborates with scholars based in United States, Canada and The Netherlands. Barbara E. Kahn's co-authors include Mary Frances Luce, Donald G. Morrison, Leigh McAlister, Manohar U. Kalwani and Brian Wansink and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and European Journal of Operational Research
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