Leigh McAlister

56 papers and 4.6k indexed citations i.

Leigh McAlister has authored 56 papers that have received a total of 4.6k indexed citations. This includes 39 papers in Marketing, 14 papers in Economics and Econometrics and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (23 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Leigh McAlister is often cited by papers focused on Consumer Market Behavior and Pricing (23 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in United States, Canada and The Netherlands. Leigh McAlister's co-authors include J. Jeffrey Inman, Barbara E. Kahn, Susan M. Broniarczyk, Peter S. Fader and Fred M. Feinberg and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research