Susan M. Broniarczyk

38 papers and 3.1k indexed citations i.

Susan M. Broniarczyk has authored 38 papers that have received a total of 3.1k indexed citations. This includes 20 papers in Marketing, 12 papers in General Decision Sciences and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Market Behavior and Pricing (9 papers). Susan M. Broniarczyk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Market Behavior and Pricing (9 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Susan M. Broniarczyk's co-authors include Joseph W. Alba, J. Jeffrey Inman, Maureen Morrin, Leigh McAlister and Jill Griffin and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.