Maureen Morrin
About
Maureen Morrin has authored 68 papers that have received a total of 2.6k indexed citations.
This includes 34 papers in Marketing, 16 papers in Sociology and Political Science and 15 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Multisensory perception and integration (12 papers) and Consumer Retail Behavior Studies (10 papers). Maureen Morrin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Multisensory perception and integration (12 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States, Singapore and The Netherlands. Maureen Morrin's co-authors include Gergana Y. Nenkov, May O. Lwin, Jacob Jacoby, Aradhna Krishna and J. Jeffrey Inman and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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