Joseph W. Alba

77 papers and 11.8k indexed citations i.

Joseph W. Alba has authored 77 papers that have received a total of 11.8k indexed citations. This includes 43 papers in Marketing, 15 papers in General Decision Sciences and 13 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Decision-Making and Behavioral Economics (15 papers) and Consumer Market Behavior and Pricing (11 papers). Joseph W. Alba is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Decision-Making and Behavioral Economics (15 papers) and Consumer Market Behavior and Pricing (11 papers) and collaborates with scholars based in United States, Canada and Belgium. Joseph W. Alba's co-authors include J. Wesley Hutchinson, Amitava Chattopadhyay, Lynn Hasher, Lisa E. Bolton and Susan M. Broniarczyk and has published in prestigious journals such as Psychological Bulletin, Journal of Marketing and Journal of Marketing Research