Barbara L. Gross

32 papers and 3.5k indexed citations i.

Barbara L. Gross has authored 32 papers that have received a total of 3.5k indexed citations. This includes 12 papers in Education, 8 papers in Management of Technology and Innovation and 6 papers in Marketing. The topics of these papers are Management and Marketing Education (8 papers), Evaluation of Teaching Practices (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Barbara L. Gross is often cited by papers focused on Management and Marketing Education (8 papers), Evaluation of Teaching Practices (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States, Germany and Italy. Barbara L. Gross's co-authors include David S. Ackerman, Jagdish N. Sheth, Curt J. Dommeyer, Joana Duarte and Bruce I. Newman and has published in prestigious journals such as Nucleic Acids Research, Journal of Marketing and Journal of Marketing Research