Barbara Mueller

32 papers and 1.1k indexed citations i.

Barbara Mueller has authored 32 papers that have received a total of 1.1k indexed citations. This includes 18 papers in Marketing, 9 papers in Social Psychology and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (6 papers) and Environmental Sustainability in Business (6 papers). Barbara Mueller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Cultural Differences and Values (6 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in United States, Austria and Spain. Barbara Mueller's co-authors include Sandra Diehl, Shintaro Okazaki, Ralf Terlutter, Charles R. Taylor and Roger S. Goody and has published in prestigious journals such as Biochemistry, Antimicrobial Agents and Chemotherapy and Journal of International Business Studies.